For the past year and half I have been working on our Bold ideas from Kohler blog. It was my first splash into the social scene outside of my own accounts and was a story of trial and error. In the beginning we were finding our niche, determining posting cadence, deciphering what content was viable and striking a balance between original and curated content. Nine months in, we hit our stride and boosted our followers to 18,524 without a paying a cent for advertising. Now are reaching millennials, a market that had been tricky for us to target and providing a robust source of inspiration for fans, followers and customers.
Due to the success of the blog, I was brought in to evaluate and revise our strategies for Facebook, Pinterest and Instagram. We by no means have hit our stride however we are more aligned, considered and efficient in our efforts.